As part of our on-going partnership with LG, Notable helped to launch LG’s brand new Styler, an at-home steamer that cleanses, de-creases and refreshes clothes. First, we created a launch idea—For Clothes Worthy Of Care—which spoke to a growing trend around ‘buy less, buy better’ and the belief that if we take more care of special items they last longer.
We then activated the idea by engaging with fashion influencers who shared the ‘worthy of care’ belief, co-creating content that showcased their favourite clothes and how the Styler integrated into their clothes care routines.
“Notable’s work cuts through the crowded Influencer space. ”
Notable deliver high quality content with the right Talent but they also start with a bigger strategic and creative idea.
Marina
Clowes
Head of Marketing, UK LG