To date, we have been responsible for creating and executing three successful hotel launch campaigns for the Shangri-La group in Mauritius, Sri Lanka and Oman.
For each launch, Notable developed a long-term brand idea that could inspire not just the launch campaign but also the entire customer experience during their stay. Our aim, for each launch, has been to establish a good balance between reflecting the destination itself whilst staying true to the Shangri-La masterbrand.
All three campaigns have been commercially successful but also noted for their brand-centric, holistic approach.
Shangri-La, Oman
‘All for You, For you All’.
Our campaign in Oman was designed to create clear differentiation between two of Shangri-La’s hotels that were situated next door to each other but have very different consumers and propositions.
“The campaign was responsible for an immediate uplift in bookings, achieving a 3x ROI in its first 2 weeks.”
Shangri-La Hambantota, Sri Lanka
‘A World Of Wonder’.
The campaign included a series of bespoke illustrations and stories to unearth the wonders of Sri Lanka for their key audiences.
Shangri-La Le Touessrok, Mauritius
‘Open For Imagination’ The campaign was designed to build intrigue and desire leaving room for discovery on arrival.
The campaign for the opening of Shangri-La Le Touessrok was our most successful launch in 18 years.
Greg
Dogan
President & CEO, Shangri-La Group