Wacoal, the lingerie specialists, tasked Notable with refreshing their portfolio of brands in order to engage with the modern female consumer. Our goal was to challenge category conventions by showing lingerie through the female gaze, demonstrating the brand’s empathy and understanding of their customer, which includes the fuller-figured woman.
It was important that we gave each sub-brand a distinct identity in order to help consumers navigate the portfolio and figure out which brand was just right for their needs and body type.
Notable’s empathetic and beautifully crafted work has given our brands a new lease of life and a more contemporary feel.
Laura
Simon
Brand Director, Wacoal